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"This is a fantastic result for Teva, showing that we are speaking the right language to reach our patients." Teva’s Copaxone team collects three PM Society Advertising Awards.
On 31 January, the PM Society Advertising Awards, one of the biggest awards for excellence in pharmaceutical marketing took place in London. The competition included entries from 37 pharma companies and 27 agencies. It was a fantastic night for TEVA who went into the competition with 11 nominations.Copaxone came top in three categories (International Core Campaign, Secondary Care Advertisement and Secondary Care Campaign) and was highly commended in a fourth (Journal Advertisement Campaign), making it the most awarded campaign of the competition.Teva Respiratory was the proud winner of the Brand Communications category, with the fantastic ‘Laboratory of Life’ stand produced for ERS last year. The exciting new Teva Respiratory brand campaign was also highly commended in the International Core Campaign category while the Teva UK Qvar Easi-Breathe campaign was very successful and commended in both the Digital Sales aid and Primary Care Campaign categories.Neil Smith, the PM Society Advertising Awards chairman, said: “More than just a ceremony, the PM Society Advertising Awards remains the only opportunity, annually, to see the best of the best in this key aspect of marketing communications, with the entrants’ exhibition and categories judged by peers, industry and healthcare professionals."
See all the results here and read this article that declares Teva the big winner of the event. You can also find out more on the Award website